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'Product
Recall '
2 x 8 minute videos on monitors.
and flyposted off-set lithographic posters
Chodzko's 'Product Recall' began with advertisements in ID and G-spot
and a few other fashion magazines and also by fly-posters around
Soho, London.
In style the announcement was like a cross between a religious reunion
(a kind of medieval apocalypse in the 'Westood','Eastwood' names)
and a corporate "product recall" of the sort that are
issued because a car has been made without brakes or a food product
is toxic etc
The poster claims the jacket has been found to have been based on
the design for a 'memory jacket',..a kind of fairy tale possibility.
Again the idea of 'recall' was refering to 'memory' as well as a
literal recalling of a product,..both a kind of 'drawing into' the
present. {it turns out that this 'memory design' aspect was in fact
true for this jacket,...but that is another story}
So, the jacket (well, 400 of them) was made in 1984 and Chodzko
issued the recall 10 years later.
Chodzko has said that he always wanted this jacket, so this was
the personal motivation to search for them, across the city. After
seeing Chodzko's advertisements people began getting in contact
and a simple convention was organised for owners of the jacket,
a little (slightly awkward) party in a spotlight. After 10 years
some of the jackets looked quite ropey.
The finished work is the poster, an edited version of the reunion
which shows on a monitor , and on another monitor is a video of
a kind of super version of the jacket; the jacket spinning and articulating,
speeded up 400%! |